Constructing novel resources and alliances through tourism for reef restoration: A case study with Iberostar’s Wave of Change

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Abstract Summary
Iberostar is a Spanish based luxury hotel group with over 100 hotels focused in Europe and the Caribbean. With more than 80% of our hotels on the beachfront, we have always applied a policy of sustainable and responsible management with the environments in which we develop our activity, because we understand the valuable and invaluable exchange of resources that seas and oceans They offer us. But today we take a step forward and launch a new project that we have called "Wave of Change" with three lines of action that are complementary but clearly differentiated: the reduction of the consumption of single-use plastics, the promotion of sustainable fishing and the improvement of coastal health. In the Dominican Republic, Iberostar proposes to contribute directly to the solution by facilitating reef restoration scientific research, collaborating with and contributing to the reef restoration community locally and in broader Caribbean, and establishing a model for integrating ocean conservation & sustainability directly into the hotel industry. The five Iberostar hotels in Bávaro & Bayahibe will establish coral nurseries through peer-reviewed scientific research conducted by Iberostar employee Dr. Megan Morikawa (affiliate of University of California at Santa Barbara). With nursery efforts focused on building diversity within species, between species, and across geographic locations utilizing the unique resources of the hotel resorts, Iberostar aims to directly support scalability in reef restoration.
Submission ID :
CRC48213
Submission Type
Science director
,
Iberostar group
Vice-Chairman, Executive Board Member, & Chief Sustainability Officer
Iberostar Group

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